Introduction
Every year, May 5th rolls around and suddenly it feels like everyone is “celebrating Mexican culture.” Colorful party decorations pop up, sombreros are passed around, and there’s no shortage of tacos and tequila deals. But here’s the thing; Cinco de Mayo isn’t what most people think it is.
In fact, for many Mexicans and Mexican-Americans, May 5th has become less of a holiday and more of a reminder of how easily a meaningful event can be reduced to a stereotype.
So, let’s take a moment to clear things up; and reflect on what Cinco de Mayo actually represents.
First Things First: It’s Not Mexico’s Independence Day
Let’s say that again: Cinco de Mayo is NOT Mexico’s Independence Day. That would be September 16, which marks the country’s fight for freedom from Spain.
Cinco de Mayo, on the other hand, commemorates the Battle of Puebla, a single event that happened on May 5, 1862. On this day, a small and outnumbered Mexican army defeated the powerful French forces. It was a huge morale boost; but not a major strategic win in the war overall.
In Mexico, the day is mostly celebrated in the state of Puebla, and even then, it’s more about historical remembrance than nationwide partying.
So… Why Is It a Big Deal in the U.S.?
Here’s where it gets complicated. Over time, especially starting in the 1980s, Cinco de Mayo was picked up by marketers in the U.S.; mainly beer and liquor companies; as a way to tap into the growing Mexican-American demographic and sell products.
What followed was an explosion of “Mexican-themed” parties that often had nothing to do with Mexican culture at all.
Instead, it became a day of fake mustaches, maracas, and people yelling “¡Arriba!” while wearing offensive costumes.
Let’s be honest: this kind of cultural appropriation reduces a rich, diverse heritage into a party theme. And that’s not okay.
Why This Matters to Us
At Nuestro Estilo, we believe in storytelling with respect. We celebrate the beauty of Latin American culture not through clichés, but through authentic expression; whether that’s in fashion, design, or community voices.
Cinco de Mayo has become a clear example of what happens when cultural history is stripped of context and repackaged for profit. As Latinos, as creators, as storytellers; we can’t ignore how that feels.
So… How Can We Do Better?
Instead of canceling the day altogether, here’s what we can do:
- Learn the real history behind the Battle of Puebla
- Support Latinx-owned brands and artisans, not corporations
- Educate your community; kindly, but honestly
- Avoid the stereotypes (no sombrero selfies, please)
- Celebrate with intention: try cooking a traditional dish, reading about Mexico’s resistance history, or listening to music that honors Indigenous or regional roots
Let’s Talk About It
If you’re reading this, you probably care. So let’s keep the conversation going.
Have you ever felt uncomfortable with how Cinco de Mayo is portrayed? What do you wish others knew?
Tell us in the comments or join the discussion on Instagram using #NuestroEstiloNuestrasVoces.
Let’s take back the narrative, with truth, pride, and purpose.
